When setting off on your crowdfunding journey, you’ll need to think about how you’re going to promote your Crowdfunder and reach as many people as possible!
That might sound scary, but we promise that you don’t need to be a marketing genius to crowdfund.
In order to get funded, you need people to support your project. There are multiple ways of enticing your crowd to pledge, including offering some fantastic rewards, but how do you tell the world what you’re doing? After all, if you don’t tell people that you’re crowdfunding how will they know to support you?
When it comes to this method of fundraising, you need to be prepared to shout from the rooftops and tell anyone who will listen. That can sound daunting, but by using a rich variety of content you can reach more people and keep them engaged.
Don’t worry, we’re not saying you need to write your first novel (unless you want to, of course). You see, content comes in all shapes and sizes and, as the project owner, you’re the best person to inform the world about your idea.
Word of mouth is definitely a good way to create noise, but there are also a whole host of other avenues you can explore to pave your way to success.
To help you on your way, here are six types of content you can use to promote your Crowdfunder!
1. Social media
It’s no secret that social media is an ever changing landscape. New platforms are popping up constantly and don’t even get us started on algorithms, but one thing has always remained the same… They’re a perfect way to tell people about your crowdfunding campaign.
Social posts are quick and have the potential to reach a massive audience. If you’re not sure what to write, then have a think about how you engage with content on a daily basis and try to replicate it.
Different platforms will work better for different people, ideas, and audiences, so you’ll need to do some testing to find out which one is best for you. If you have a large following or lots of connections on a particular platform then that’s a great place to start.
If you’re starting from scratch, we recommend focusing on one platform first as you’ll have less new ground to cover. Keep in mind that it’s best to start this process before you launch your campaign so that you’ll have a crowd to work with straight away! You can also check out our blog on our top tips to utilise social media when it comes to crowdfunding!
2. Blog posts
If the thought of writing a blog fills you with fear, don’t worry! By nature, blog posts are just like an informal conversation and they’re a great way to tell the world about what you’re doing.
If you’re new to the world of blogging, then we’d recommend reaching out to established bloggers in your sector and collaborating. They might want to write something about your project or maybe even partner with you for an interview or creative piece. This way you can utilise their engaged audience, make connections in your sector, and show that you already have support!
Plus you can share the blog on your social media to reach more people.
3. Emails and newsletters
As we’ve mentioned, content really does come in all shapes and sizes! Before you start crowdfunding, you can start building a database of email addresses so you can reach out to them and let them know that you’ll be crowdfunding. You can also reach out to people in your sector to let them know about what you’re doing in case they want to share your news or get involved. Please make sure that you are meeting GDPR requirements.
Not sure how to start? Sign up to some newsletters yourself and get a feel for what they’re doing. Take note of what you like or don’t like so you can replicate it.
We’ve seen incredible things happen when our project owners get news coverage, both local and national! You see, the more content you can get out into the world, the better. For example, when Park Lane Stables appeared on BBC Spotlight in February, they raised over £500,000 in a matter of hours. It was absolutely incredible and truly shows what can happen when people work together to get impactful coverage.
Though it doesn’t have to be on such a large scale! Reach out to local newspapers and radio stations to let them know what you’re doing. It can feel daunting, but they’re usually looking for stories to cover! If anything, you’re saving them the time and effort of coming to find you.
Not sure where to start, make sure to read our blog on how to write a press release and get coverage for your Crowdfunder!
5. Podcasts and interviews
Do you know of any podcasts which resonate with the aim of your Crowdfunder? Or maybe you know or can get in touch with someone at your local radio station? Reach out to them and see if they’d want to interview you about what you’re doing.
It might sound scary, but the worst thing that could happen is that they say no. Plus, the best case scenario will see you live and talking about your crowdfunding campaign, creating that all important noise and gaining new supporters.
It’s no secret that video content has truly taken the world by storm! Platforms such as TikTok and YouTube are video focused and Facebook and Instagram have begun to favour it. Every platform is different, so make sure to look into what works best!
We love hearing about our amazing Crowdfunders, so please tag us on social media so we can see what you’re up to!
Looking for more guidance on your crowdfunding project? Head over to our Knowledge Hub.